Social Media Marketing

Overview

The overarching goal is to obtain a clear perspective on what’s really going on in digital and networked-based social environments so that you can begin to appreciate its true value to consumers, to managers, and to other corporate stakeholders. The emphasis is on understanding online social interactions, examining the various social media channels, learning how to integrate new mediums into marketing strategies and track their effectiveness.

Social Media Marketing is divided into three different topics:

• Managing Social Media and Metrics
• Connectivity and Developing Content
• Using Paid and Earned Social Media

Managing Social Media and Metrics

Managing Social Media – Define social media and understand how it influences how business and marketing is done. Create a strategic plan for identifying opportunities for using social media.

Social Media Metrics – Describe measurable standards and types of social interactions occurring on different social media platforms. Collect various types of metrics to complete audit of social media activity.

Connectivity and Developing Content

Connectivity – Understand key principles of “connected consumers” from psychological and sociological perspectives, and how these principles can be leveraged when developing social media strategies.

Developing Content – Understand how to use various digital mediums to disseminate relevant branded content. Learn to interact with consumers in ways that increase social impact, engagement, and value.

Using Paid and Earned Social Media

Using Paid Social Media – Describe potential advantages and disadvantages of advertising on social media platforms. Explain how marketers can increase the effectiveness of social media advertising by integrating it with other communication channels

Online Advertising – Understand the concept of seeding, relative advantages of different methods for choosing seeds, and explain how to incentivize seeds. Describe what being viral means, explain the concept of spillovers from viral marketing campaigns, and understand the importance of accounting for spillovers in viral marketing campaigns

Who Is This Module For?

This module has been develop for working professionals who want to use digital marketing to move their business forward.

• Entrepreneurs who need to understand the opportunity that digital marketing offers
• Business leaders and executives who are looking to scale up their digital marketing efforts
• Owner / managers who want to meet their customers' needs digitally
• Marketers and early career professionals who are looking to grow and develop their careers

How Will The Module Be Taught?

The course is an online course and is completed independently and entirely on your own schedule in the digital Teachable learning environment. You will also receive a certificate for the completed course.

After purchase, you have 4 months to complete the course.

Price and payment

The price of the course includes:

• 7 different topics related to social media marketing
• High quality video materials
• Current reading related to the course topics
• A certificate of completion of the course
• Access to a comment forum with other participants and lecturer
• Four-month access to materials

In our online shop, you can pay for the course by credit card. The payment intermediary is Stripe. Payment is made in the online shop and you will not be redirected to another service. By paying with Stripe, you agree to the terms and conditions, which you can find here. Stripe is a secure and easy payment method.

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Lecturers