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Digital Marketing Strategy
Introduction
Welcome (10:21)
Forum
1. Strategy
Overview (14:09)
Additional video
2. Company
Introduction and building a mission statement (20:06)
Supplementary reading
Quiz
3. Customer
Overview and persona development (16:01)
Supplementary reading
Positioning (8:49)
Quiz
4. Foundation Review
Company and Customer Review (9:22)
5. Competition and Context
Overview and competitor identification and analysis (17:25)
Supplementary reading
Context (12:17)
6. Competence and Content
Overview and Competence (9:11)
Supplementary reading
Content Marketing - history and idea generation (33:16)
Content - psychology of content and channel selection (25:55)
7. Capital
Overview (12:07)
Supplementary reading
8. Tactics and Planning
Overview (20:27)
Operating System and Reviews (9:16)
Additional Reading
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Operating System and Reviews
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