This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Digital Marketing Strategy
Introduction
Welcome (10:21)
Forum
1. Strategy
Overview (14:09)
Additional video
2. Company
Introduction and building a mission statement (20:06)
Supplementary reading
Quiz
3. Customer
Overview and persona development (16:01)
Supplementary reading
Positioning (8:49)
Quiz
4. Foundation Review
Company and Customer Review (9:22)
5. Competition and Context
Overview and competitor identification and analysis (17:25)
Supplementary reading
Context (12:17)
6. Competence and Content
Overview and Competence (9:11)
Supplementary reading
Content Marketing - history and idea generation (33:16)
Content - psychology of content and channel selection (25:55)
7. Capital
Overview (12:07)
Supplementary reading
8. Tactics and Planning
Overview (20:27)
Operating System and Reviews (9:16)
Additional Reading
Thank you for participating
Feedback
Additional video
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now